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The Standard
Plasma vs Negative Ion Hair Dryers: What’s the Difference, and Is Plasma Really Better?
Plasma hair dryers are redefining healthy styling. Discover the difference between plasma and negative ion technology, why intelligent drying matters, and how the Imi Air Smart IntelliSense™ Hair Dryer helps reduce frizz, support moisture balance, and minimise heat damage, while research suggests prolonged air drying may not actually be better for hair.
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The Standard
Inside the Imi Standard: why we obsess over the cuticle
Three pillars guide every IMI tool: quality, elegance, and technology. Here's what each of those means at the strand level — and…
April 26, 2026 · 3 min
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Rituals
How to Get the Best Results from Your Imi Hair Care System
Three small routine changes — drawn from professional stylists — that cut your morning by 40% and leave hair healthier in the…
April 26, 2026 · 5 min
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