Journal
Slow stories, sharp thinking and the small details that make a ritual feel right.
Air Dry vs Hair Dryer: Which Is Actually Better for Your Hair?
For years, many people believed the healthiest way to dry hair was to avoid heat completely and let it air dry naturally. It sounds logical.Less heat should mean less damage. But research suggests the answer may not be that simple. A widely discussed study from researchers at Yonsei University found that prolonged air drying may […]
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Hair Care
Plasma vs Negative Ion Hair Dryer: What’s the Difference and Which Is Better for Hair Health?
Discover the difference between plasma and negative ion hair dryers, how each technology works, and why plasma airflow may be better for…
The Standard
Inside the Imi Standard: why we obsess over the cuticle
Three pillars guide every IMI tool: quality, elegance, and technology. Here's what each of those means at the strand level — and…
Rituals
How to Get the Best Results from Your Imi Hair Care System
Three small routine changes — drawn from professional stylists — that cut your morning by 40% and leave hair healthier in the…
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