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The Standard
Plasma vs Negative Ion Hair Dryers: What’s the Difference, and Is Plasma Really Better?
For years, “negative ion technology” became the gold standard in premium hair dryers. It promised smoother hair, less frizz, and faster drying times. And for a while, it genuinely changed the industry. But hair technology has evolved. Today, a newer generation of dryers is emerging, one focused not just on styling hair beautifully, but on […]
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The Standard
Inside the Imi Standard: why we obsess over the cuticle
Three pillars guide every IMI tool: quality, elegance, and technology. Here's what each of those means at the strand level — and…
April 26, 2026 · 3 min
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Rituals
How to Get the Best Results from Your Imi Hair Care System
Three small routine changes — drawn from professional stylists — that cut your morning by 40% and leave hair healthier in the…
April 26, 2026 · 5 min
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