The hair dryer that understands you.
5 · 140 reviewsPowered by Imi IntelliSense™, it calibrates heat and airflow in real time based on distance, so your hair gets what it needs, exactly when it needs it.
Plasma Technology
Reduces frizz and enhances shine.
IntelliSense™
Auto-adjusts heat for hair health.
7 Smart Modes
AI Care to gentler settings, with kids and even pets mode.
If your hair behaves differently every day, you're not imagining it. Some days it dries smooth. Other days, it frizzes for no reason. What worked last week suddenly feels too harsh. Or not enough. Most tools treat your hair the same way, every time. Imi doesn't.
Better control, not more heat
We develop around balance, not extremes. Controlled airflow, intelligent heat, and plasma technology work together to:
Because how your hair feels tomorrow matters just as much as how it looks today.
IntelliSense, repositioned
Imi IntelliSense™ senses distance and continuously calibrates heat and airflow in real time. No pulling away instinctively. No second-guessing if it's too hot. No adjusting settings mid-use. Just a dryer that responds as you move.
Designed for daily use, not occasional styling.
Seven smart modes adapt across different needs, from AI Care to gentler settings for kids and even pets.
Used in over 3,000 routines to get this right. Refined across 1,000+ hours of testing.
Built for humid climates, where hair behaves differently.
Because real life isn't controlled, your tools shouldn't expect it to be.
Four things to know about how plasma works inside the Imi IntelliSense Hair Dryer, and what to expect from the first wash and the next hundred.
Plasma releases negatively charged ions while you dry. They settle on the hair surface and help smooth the cuticle, retain moisture, and reduce static, without adding more heat.
It's not a feature you switch on. It works alongside every mode.
What you may notice first
What builds over time
Not overnight transformation. But a difference you start to recognise.
Three rows that cover testing standards, the warranty, and the exact specifications for the Air Smart IntelliSense Hair Dryer.
Each Imi tool undergoes extended-use testing to ensure consistency, durability, and safety in real conditions.
Developed in collaboration with manufacturing partners who share our standards, and validated by professional hairstylists in real routines, not just controlled environments.
Because performance means little if it isn't trusted by the people who work with hair every day.
We build for consistency, not just first use, but every use after.
Every Imi tool comes with a 1-year warranty. An additional year is yours when you complete a short video review.
The 1-year warranty covers:
Replacement parts and labour, at no cost. If something isn't right, we make it right. Simply.
What people notice when they switch
"It doesn't feel hot, but my hair dries faster."
"My hair feels softer after just a few uses."
"Frizz is more controlled throughout the day, not just right after styling."
The Imi promise
Not more heat. Not more force.
Just better decisions, made consistently.
Try it on your next wash day.
Common questions
Product details
Calibrates heat and airflow in real time based on distance.
Helps lock in moisture, reduce frizz and enhance shine, especially in humid climates.
Fast, controlled, salon-level drying, without the noise.
From AI Care to Kids and Pet Mode, one-touch for every need.
Easy, seamless attachment, no twisting, no fumbling.
Intuitive control and energy efficiency, only runs when you're holding it.
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Saw this brand on IG a few times and got curious since it’s a Singapore brand. I was using Dyson tools before, so I wasn’t sure how it would compare. I eventually decided to try the bundle since the promotion was quite attractive. First impression was the quality. The tools feel very well made and solid. The Air Smart dryer is noticeably lighter than my Dyson and still dries my hair quickly. The heat feels more controlled and my hair doesn’t feel dry after. After a couple of weeks, my hair feels smoother and less frizzy. Glad I decided to give it a try.
I got the Imi Air Smart mainly to try on my dog after bath time. Most dryers are loud and the heat can feel too strong, so drying him is usually quite stressful. With this one the airflow is strong but the heat feels gentler, and he was noticeably calmer. Because he doesn’t struggle as much, drying is actually much faster now. His fur also feels very soft after. The dryer itself is lightweight and pretty quiet, which makes grooming a lot easier. Honestly bought it for my dog… but now I’m using it for my own hair too.
The Imi Air Smart feels premium right out of the box. The build quality is solid, and the design is intuitive. I can switch between modes and functions easily with my thumb, which makes everyday use simple and seamless. What really stood out is the improvement in my hair texture after just a couple of days. My hair feels softer, smoother, and looks healthier with each use. Easily one of the best hair dryers if you want both performance and ease of use.
Good product. I like being able to control hot cold and warm air, it’s good and makes the overall texture more manageable and straight. It’s also easy to use and the wire is longer compared to others. The attachment attaches easily and is easy to clean. It also doesn’t pull out any hair when its too near, and doesnt trap any hair. However, sometimes proximity alert might be sensitive, but it is good from safety standpoint. Overall very worth, recommended!
I really like that the imi hairdryer as it has both pet mode and kid mode, which makes it very versatile. What i found interesting is that the sound automatically drops, for kids and pets mode so its not too loud for pets or children. I used it on my dog, and they were completely comfortable with it, they actually loved it. Overall, it’s easy to use, gentle, and works well for pets.
Saw this online and decided to give it a try since it’s a Singapore brand. Sometimes products look great online but feel different in real life, but I’m really happy with the purchase. The Air Smart works as advertised and dries my hair quite quickly. The heat feels comfortable and not too harsh on the hair. It also looks even nicer in person than in the photos.
I’ve been using the Imi Air Smart dryer and really love the results. It made my hair noticeably smoother and helped reduce frizz after drying. The airflow feels strong but still gentle on the hair, and it’s very comfortable to use. My hair looks more polished and much easier to manage after styling. Overall I’m very happy with how it performs.
I first saw the Imi Air Smart on IG and thought it looks very good with cool technology. I like that it has 7 functions, so it’s easy to choose different settings depending on hair. The IntelliSense feature is interesting. It adjusts heat and airflow automatically, so drying feels comfortable. Also the grip sensor is smart. When you hold the dryer it starts, when you release it stops. Very convenient. Overall very nice design and technology. I enjoy using it.
I’ve been using this hair dryer for a short while now and I really like it. The Sakura pink colour is soooo pretty in real life. It’s soft and feminine, not the loud kind of pink. I actually look forward to using it because it just looks so nice sitting on my table. It’s also surprisingly lightweight, which makes it much easier to hold and use. My arm doesn’t feel tired even when I’m drying my hair a bit longer. Drying time is quite fast and my hair turns out smooth and not frizzy. After blowing, it looks neat and slightly bouncy instead of flat. I also like that there are different modes depending on hair length, and even a setting for pets which I thought was a really thoughtful touch. Overall, I feel it’s very worth the money. Definitely happy with this purchase 😊
I bought the hair dryer for my wife and she absolutely loved it. I found that the product is value for money and is premium. I bought the Sakura pink version, look and feel is nice and elegant. You can’t get this product make and feel elsewhere. My wife says the AI mode is great to have. There is no need to worry about over heating if you accidently point at an area for a tad too long which is a limitation for standard hair dryers. This product solved the age-old problem and now there is no need to worry about overheating, as the hair dryer will automatically adjust the temperature. Very well-designed product most importantly my wife likes it and for that I score a Make my wife happy point!
my kids loved the sakura pink colour shade! i actually love the reflective screen that shows the different modes. will do a video tonight! the power is quite strong, not your supermarket off the shelf quality for sure. we already have hairdryers but thought why not one for the kids, and no regrets!
I bought the Imi hair dryer for my mom because of the AI mode. It’s very easy to use since it adjusts the heat and airflow by itself. She doesn’t need to worry about using too much heat or keep changing modes. I also like that it has kids and pet mode, so it feels safer and more thoughtful. Compared to other hair dryers we’ve tried, this one feels more user friendly and straightforward.
i love how this hairdryer has different modes, like modes for long and short hair. when drying my hair, it dries very quickly and the air pressure is amazing. additionally, using the cool air is refreshing, and using the hot air is warming. i also love that when using the hot air, it has intervals of cool air so that your scalp does not get too hot.
Received my hairdryer today! Love the sakura pink! I like that there are different modes for different usage. Long hair mode for me – dries very fast! Price is decent too! Will order more for gifts!
