Smooth hair, without pressing it flat.
5 · 100 reviewsNo hot plates. Only air. The Imi Air Straightener dries and smooths in one step, using controlled airflow instead of direct plate heat. Softer results. Less stress on your hair.
No hot plates
Controlled airflow shapes and smooths, without clamping or flattening.
Wet-to-dry, in one step
Straighten as you dry, for a simpler, more consistent routine.
Negative Ions
Keeps hair strong and colour vibrant.
Start your routine
If straightening feels like an extra step you have to commit to. Dry first. Then straighten. More time. More heat. More damage. And still, frizz comes back. You're not imagining it. Most routines layer heat, step by step. Imi simplifies it.
Why more steps don't mean better results
Over time, this can:
By combining drying and smoothing in one controlled step, Imi reduces unnecessary heat exposure.
Less layering. More balance.
Better control, not more steps
We develop around balance, not extremes. Airflow, intelligent heat, and plasma technology work together to:
Because how your hair feels tomorrow matters too.
Why it feels different
No hot plates. No clamping. The Imi Air Straightener works on damp hair, using controlled airflow to gradually dry and shape at the same time, no separate drying step, no direct plate contact, no flattening pressure. So your routine feels lighter, and your hair does too.
Six things to know before you switch, how the Imi Air Straightener works in real routines, what changes after a few uses, and who it's actually for.
We develop around balance, not extremes. Airflow, intelligent heat, and plasma technology work together to:
Because how your hair feels tomorrow matters too.
No switching tools. No repeating steps. Just one continuous flow.
What you may notice first
What builds over time
Not perfection. Just better consistency.
Most people find their rhythm within a few uses.
Processed hair is more sensitive to repeated heat. A single, controlled step helps maintain:
So you're not undoing the care you've already put in.
Three rows that cover testing standards, the warranty, and the exact specifications for the Air Straightener.
Each Imi tool undergoes extended-use testing to ensure consistency, durability, and safety in real conditions.
Developed in collaboration with manufacturing partners who share our standards, and validated by professional hairstylists in real routines, not just controlled environments.
Because performance means little if it isn't trusted by the people who work with hair every day.
We build for consistency, not just first use, but every use after.
Every Imi tool comes with a 1-year warranty. An additional year is yours when you complete a short video review.
The 1-year warranty covers:
Replacement parts and labour, at no cost. If something isn't right, we make it right. Simply.
What people notice when they switch
What you may notice first
"It feels gentler than my usual straightener."
"My hair doesn't feel dry after using it."
"Frizz doesn't come back as quickly."
What builds over time
"My ends look healthier after a few weeks."
"I don't feel like I'm damaging my hair anymore."
The Imi promise
Not more heat. Not more pressure.
Just air, used with control.
Common questions
Product details
Dries and smooths in one step, fewer passes, less heat exposure.
Uses controlled airflow instead of direct plate contact.
Helps retain moisture and reduce frizz.
Tuned for everyday use, gentler on colour-treated and fragile hair.
Cool shot to lock in the shine and shape.
Tested for consistent, repeatable results, wash day after wash day.
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I also used the Imi Air Straightener and was really impressed with the finish. My hair looked very smooth and had a nice natural shine after styling.
I used it before heading to work and the style held really well throughout the whole day. My hair stayed neat without looking flat.
The plates glide through the hair easily, so styling feels quick and effortless. Definitely a tool I see myself using often.
I own a Dyson airstrait and did a like for like comparison with the IMI. For the price, IMI comes out as the winner. It is lighter, more portable and plug-and-play. The dyson is heavier and has this ginormous plug that requires you to reset it everytime.
IMI goes up to 160 whilst my dyson at 140. Which explains why imi dried my hair far faster than the dyson
True to its claim, the Imi Air Straight has no hot plates, and you can feel the difference immediately.
I was amazed at how quickly I could see results. My hair looked smooth and shiny almost right away, and the style held throughout the day without needing touch-ups.
One of the best hair straighteners I’ve ever used, especially if you want sleek results without harsh heat.
High quality product with sturdy finishings. Comes in the prettiest shade of pink. Easy to handle with customizable settings that ensure your hair is in the best shape regardless of whether it is wet or dry. Especially like air power straightening function which uses air instead of heated metal plates to work the magic. Gives me peace of mind 🙂 Try putting a hair serum before straightening, then end with the Cool shot to lock in the style and shine.
I have very frizzy hair, and Singapore’s humidity usually makes it even harder to manage. This completely changed that for me. It tames my frizz effortlessly and leaves my hair straight with a smooth, shiny finish. I love that it uses only hot air, which feels much healthier for my hair in the long run and I’ve genuinely noticed a drastic improvement since the last time I used it. The wet-to-dry function is a game changer and makes getting ready so quick and easy. Definitely a must-have for anyone dealing with frizz in humid weather.
Decided to try this since it’s a Singapore brand and I was curious how it would perform.
There’s a small learning curve the first couple of times, but once I got used to it I really like it. The straightener glides smoothly and straightens the hair easily without making it feel too flat.
Really love it so far. Btw, it looks even nicer in person than in the photos.
I bought the Air Straight as part of the bundle promotion together with the other two tools.
I usually don’t like straighteners because they can make my hair feel overly hot or very flat. This one feels different. The heat is even and it glides through the hair easily.
What I like most is that I don’t have to go over the same section many times. One or two passes is usually enough and my hair still feels soft instead of stiff.
The build quality is also very nice and the tool feels comfortable to hold. I’ve been using it almost every morning.
Love the pink and how fast the lmi Air Straightener dries my hair! Been using dyson and laifen to blow dry my hair for the past few years. Just bot the lmi Air Straightener and very impressed by how fast it dries and straighten my hair at the same time! Less hassel, no need to deal with hot plates. lmi Air Straightener also leaves my hair with a natural shine. Love love love it!
I love how it helps me straighten and dry my hair at the same time with grip details as well, which help sense when I’m not using it! Meanwhile it doesn’t frizz my hair, it easy and friendly for beginner
I like the way my hair feels now. It used to take a longer time to do my hair with previous straighteners but now seems faster. I am going to share this with my colleagues and hope they love it as much as I do.
